First published in 1937, the Organisationsbuch der NSDAP can be seen as one of the earliest comprehensive branding manuals. More than a political handbook, it established strict visual systems: typography rules, insignia proportions, color standards, uniforms, and layouts. In doing so, it functioned much like the corporate identity guides and brand books that every major organization uses today.

Design historians often point to this volume as a precursor to modern design systems. Its meticulous detail—covering everything from letterforms to signage—demonstrates how visual consistency can shape perception. For graphic designers and researchers, it remains a fascinating example of early identity design thinking, and echoes of its structured approach can still be found in the brand guidelines used by corporations, institutions, and agencies worldwide.

This product is a digital PDF of the “Organisationsbuch der NSDAP” (3rd edition, 1937). The scan includes 678 pages of historical content in Fraktur type.

Note: The file is provided as a download upon purchase.